Top Shopify blogs to follow (by role)

The best Shopify blogs to follow, grouped for merchants, partners/agencies, and developers — plus how to turn learnings into repeatable support macros.

Abo yahya
coFounder and CTO at Casekit
9 min read

Shopify moves fast — and the best way to keep up is to follow a handful of high‑quality blogs. Below are some of the top Shopify blogs, grouped by what you do (merchant, partner, or developer).

If you’re a merchant (store owner)

  • Shopify Blog (Official) — ecommerce basics, product pages, marketing, and operations.
  • A Better Lemonade Stand — practical growth playbooks and store examples.
  • Shogun Blog — conversion and landing page optimization ideas.

If you’re an agency / partner

  • Shopify Partners Blog — platform updates, partner program insights, and ecosystem news.
  • PageFly Blog — tactics around CRO, page building, and ecommerce workflows.
  • Klaviyo / email marketing blogs — not Shopify‑only, but essential for retention and LTV.

If you build apps or themes

  • Shopify Engineering Blog — deep technical posts, architecture, and performance.
  • Shopify Developers (Docs) — reference + best practices for app integrations and themes.
  • Web performance blogs — because speed and UX show up as support tickets.

How to use these blogs inside your support workflow

  • Create “macro packs” for changes that happen often (shipping, returns, address changes, fraud checks).
  • Update your templates monthly: even small improvements reduce escalations.
  • Keep one source of truth for policy language, then paste it consistently in replies.

Want ready‑to‑paste replies? Start with our shipping templates and the support checklist.

Tip: If you run a blog, share your best “support playbook” posts with your team — then turn them into Casekit macros so everyone replies the same way.

Turn examples into ready replies

Install Casekit free, then upgrade once to unlock unlimited macros with placeholders.