Top Shopify blogs to follow (by role)
The best Shopify blogs to follow, grouped for merchants, partners/agencies, and developers — plus how to turn learnings into repeatable support macros.
9 min read
Shopify moves fast — and the best way to keep up is to follow a handful of high‑quality blogs. Below are some of the top Shopify blogs, grouped by what you do (merchant, partner, or developer).
If you’re a merchant (store owner)
- Shopify Blog (Official) — ecommerce basics, product pages, marketing, and operations.
- A Better Lemonade Stand — practical growth playbooks and store examples.
- Shogun Blog — conversion and landing page optimization ideas.
If you’re an agency / partner
- Shopify Partners Blog — platform updates, partner program insights, and ecosystem news.
- PageFly Blog — tactics around CRO, page building, and ecommerce workflows.
- Klaviyo / email marketing blogs — not Shopify‑only, but essential for retention and LTV.
If you build apps or themes
- Shopify Engineering Blog — deep technical posts, architecture, and performance.
- Shopify Developers (Docs) — reference + best practices for app integrations and themes.
- Web performance blogs — because speed and UX show up as support tickets.
How to use these blogs inside your support workflow
- Create “macro packs” for changes that happen often (shipping, returns, address changes, fraud checks).
- Update your templates monthly: even small improvements reduce escalations.
- Keep one source of truth for policy language, then paste it consistently in replies.
Want ready‑to‑paste replies? Start with our shipping templates and the support checklist.
Tip: If you run a blog, share your best “support playbook” posts with your team — then turn them into Casekit macros so everyone replies the same way.
Turn examples into ready replies
Install Casekit free, then upgrade once to unlock unlimited macros with placeholders.