What they have in common

Gmail is the inbox

Support arrives as email and gets answered as email. There is no ticket queue and no plan to build one right now.

Shopify holds the answer

Most questions are answerable from order and fulfillment data. The work is retrieving it, not deciding it.

The cost is repetition

No single lookup is slow. Doing it forty times a day, in the middle of other work, is what hurts.

Add Shopify context to your Gmail support

Free plan: unlimited order lookups and 25 replies a month.